Y Design Awards expand

Celebrating the best in digital design, today the Y Design Awards are inviting designers to submit their work to be judged by industry experts, as part of the London Design Festival in September.

Last year’s overall winner of the People’s Choice Award was Tim Wong at Rufus Leonard for his work at London’s Imperial War Museum.

This year, six new categories have been introduced, including The Ethical Campaign Award, The Community Award and The Young Designer Award.

More than 400 entrants are expected to submit their work for a place in one of the 15 categories, to be judged by a panel of industry experts including Chris Walker of Saatchi & Saatchi interactive and Dan Sutherland from Carrenza.

William Knight, director of the London Design Festival, says it’s vital to recognise the ever-increasing importance of digital design. ‘London is the creative capital of the world in part because of its world-class digital community. The Y Design Awards are an important part of rewarding this,’ he says.

Neil Hughston, managing director of Saatchi & Saatchi Interactive, says, ‘I’m hoping to see some truly inventive and engaging entries that push the boundaries creatively and inspire people to think differently about digital design.’

The awards will be held on 18 September at London’s Queen Elizabeth Hall. The deadline for submissions is Friday 31 August.

See www.ydesignawards.com for further details.

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