Milk manufacturer Cravendale has announced the winner of an open competition to design the milk bottle of the future.
Eleanor Stewart, a visual communications student from Glasgow School of Art, won the competition for her piece, titled Model Farm.
Stewart’s bottle contains a three-dimensional scene of miniature cows grazing, viewable through a window.
‘We chose this one partly because it teaches children about farms and where milk comes from,’ says a Cravendale spokeswoman.
The milk bottle is not destined for production, but Stewart wins £1000 and has been promised a placement with a design consultancy, which Cravendale says it is still finalising.
The first runner up, Loughborough University visual communications graduate Matthew Durant, receives a cash prize of £300 and the promise of a work placement with a design group. Joanna Angeles from Los Angeles in the US wins £200 and a consultancy work placement.
Aimed at emerging designers, The Cravendale Future Milk competition was organised with the Young Creatives Network. The judging panel was made up of digital consultancy Outside Line, Cravendale’s advertising agency Wieden + Kennedy, Cow PR and Cravendale.
‘We want to position the Cravendale brand within the cool young opinion leader sect,’ says the Cravendale spokeswoman. ‘Also, this competition was supposed to generate interest around the milk category. We went with the re-design concept because milk packaging has been pretty safe for years and could do with a bit of a shake-up.’