Dalziel & Pow jazzes up Canon stores

The decision follows the redesign of two stores by London design group Dalziel & Pow in May – in Ivry-Sur-Seine, France, and Bochum, Germany.

Dalziel & Pow sought to replicate the technical quality of the products in the store for the interior design. A grid pattern was developed, inspired by a camera lens grip and replicated through all materials, from point-of-sale to dark grey ceramic floor tiles.

Dalziel & Pow lead designer Richard Bennett explains, ‘We’re showing the benefits of the products to demonstrate ‘what it can do for me’. There were no photographs before for customers to relate to. Now they’re a strong feature. They’re large and magnetic.’ The magnets are a divisive feature to allow photos to be changed seasonally.

With lighting, reference was taken from photographic studio lighting and large-scale promotional images were created. Balancing this engagement with security and accessibility was the main challenge.

Dalziel & Pow director David Dalziel says, ‘We won a credentials-based pitch back in September 2007.’

He says he is looking forward to the expansion of the project and notes the strategic importance of the design, adding ‘Canon isn’t a retailer as such, it’s a manufacturer.’