Design groups pitch for COI’s CO2 digital campaign brief

The Central Office of Information is holding a pitch to appoint a digital consultancy to update the Government’s Act On CO2 online campaign.


The chosen consultancy will refresh the campaign, as well as improve the website, which comes under the remit of both the Department for Environment, Food and Rural Affairs and the Department for Transport.


The COI has selected five agencies to take part in a creative pitch, although it declines to disclose details of whom it has invited.


A spokeswoman says the successful agency will need to produce a ‘unified digital strategy’ for every aspect of the Act on CO2 campaign.


The Act on CO2 campaign launched in early 2007 and is intended to encourage drivers to consider purchasing a car with a more fuel-efficient engine and to think about the way they treat their engine when they drive.


The pitch follows the launch of a COI interactive services unit in April, after figures released by the department showed an increase of 85.4 per cent in digital media expenditure.


For information on the Act on CO2 campaign, visit www.dft.gov.uk/actonco2.

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