Orla Kiely taps into water market

Designers are being commissioned en masse to create water bottles for the burgeoning tap water market.



Designers are being commissioned en masse to create water bottles for the burgeoning tap water market.


Brita is soon set to launch its refillable water bottle designed by fashion designer Orla Kiely.


Christened the Wottle, the 500ml bottle features Kiely’s signature stem design and a rubber finger grip, and is made in the UK from 100 per cent recycled materials.


When it launches next month, the Wottle will compete directly with ethical design consultancy Provokateur’s new refillable water bottle, released as part of its Tap campaign.


Designed in-house by Provokateur, Tap’s 400ml bottle is made from recyclable plastic and stainless steel and has a more unisex look than Kiely’s design, which is targeted at women.


Provokateur hopes to collaborate with celebrity designers on further Tap accessories later this year.


Kiely says, ‘Being involved in the redesign of such an everyday product is always a challenge. It was exciting to consider the environment alongside practicalities and aesthetics.’


The Wottle, priced £7.95, will be available to buy online from next month, while the Tap bottle costs £6 and is available now.

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