Strategic Fusion is putting the finishing touches to a branding and interiors project for Oxford Airport this week, ahead of its launch at the end of this month.
The project is part of a multimillion pound investment undertaken by the airport’s owners – the Reuben brothers and private equity firm Dawnay Day – which aims to make Oxford Airport one of the leading business aviation centres in the country.
Strategic Fusion has created interiors for the airport, as well as branding, taking visual cues from the city’s architectural and academic heritage.
According to Strategic Fusion’s managing director Stephen Rogers, ‘The airport has been updated to compete with well-known facilities such as Farnborough and Luton’.
Strategic Fusion’s designs, within a space created by Chetwoods Architects, focus on Oxford’s academic heritage and its reputation as a modern centre for innovation where numerous Formula 1 teams and pharmaceutical companies are based, according to Rogers.
The graphics feature a blue and silver colour scheme, reflecting the business’ link to the sky, while the 800m2 interior space has been divided into three lounges: the short-stay Oxford Lounge, the longer-stay Vitesse Lounge and the VIP Aurora Lounge.
A screen-printed floor-to-ceiling fabric screen in the Oxford Lounge will feature images including the Radcliffe Camera, Balliol College’s buildings and a Bodleian library statue, while graphics in the reception will depict a plane taking off.
Rogers reveals that stone tiles and widescreen television screens will adorn the Oxford and Vitesse lounges, while the VIP area will feature a private entrance, leather chairs and sofas, and a natural wood flooring.
Strategic Fusion was appointed in January by the airport’s senior management team including managing director Steve Jones, following a credentials pitch.