Tula gets 999 treatment






Handbag company Tula has unveiled a new website and promotional material for the launch of its 2008 autumn/winter collection, created by design consultancy 999.



In June, 999 was approached by Tula for the project and asked to create a website that better reflects its 25- to 44-year-old target audience. The group has worked with the brand since 2006.



The website which has just gone live, will tie in with a catalogue and other point-of- sale material, as account director Sian Roberts explains.‘The trade catalogue has just been sent out to all the stores. It’s been redeveloped in line with the website look, as have the leaflets and in-store branding.’



High-quality consumer photography was commissioned to realise this.



The project was led creatively by 999 managing director Aileen Geraghty, who heads up 999’s London Team.



Tula’s website can be viewed at www.tula.co.uk.


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