The series will see MTV viewers voting for its most popular music superstar since the channel began in 1981.
Artillery has created a promo campaign and identity for the show, which runs across MTV’s six channels starting this month.
The channel appointed Artillery in June, on the strength of its work last year for Liverpool Music Week. MTV briefed it to develop a concept that could stretch across all six channels, identifying MTV as the home of music superstars.
Artillery creative director Richard Tilley says, ‘We had to house the programme in a way that wouldn’t be too specific to one channel, and also to develop a visual identity that would work across different genres of music.’
The consultancy developed a collection of star constellations, which are each identified by colour, music and shape.
Steven Lewis, MTV head of creative, says, ‘The constellation concept captures the premise of the shows, as well as feeling slick and standout.’