Ideo targets schools in climate change initiative

Ideo and Oxfam are working together on a project to help young people to engage with reducing climate change.

The pilot scheme at the Swanlea School in east London involves 12- to 14-year-old students co-designing with representatives from Ideo.

‘We are engaging the students in a series of workshops and exercises,’ says Ideo project manager Pontus Wahlgren. The results of these will be fed back to students in September. It’s about ‘going from personal, to group, to global impact,’ he adds.

Part of Oxfam’s Climate Change programme, the project was prompted by research showing that 90 per cent of young people want to reduce climate change, but only 25 per cent know how to.

Ideo and Oxfam – which have worked together for three years – instigated the programme, before partnering with Nokia and Fair Knowledge.

Wahlgren says, ‘We brought Fair Knowledge on board for its expertise in creating learning formats for young people, and we are working with a specialist from Nokia who has user-centered innovation experience.’ 

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