Keane T-shirt created by 999

999 has designed a new T-shirt which is to be merchandised by the pop band Keane.

Appointed by Fairtrade fashion brand People Tree in January, the consultancy was briefed to design a T-shirt that would take inspiration from the cover art of Keane’s Perfect Symmetry album.

‘We wanted something that showed the energy of the band and its current direction,’ says Aileen Geraghty, managing director at 999.

Five proposals were made, and Keane was consulted by People Tree. Geraghty says, ‘The band gave us feedback and picked up on things like the coloured stitching.’

The T-shirts have been produced in India by Assisi Garments, a Fairtrade producer, and will be sold exclusively through Keane’s website, www.keanemusic.com, from 6 July, in time for its tour of Japan.

999 previously designed People Tree’s menswear collection and is now looking at a complete autumn-winter collection for the client, which is set to launch in September.

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Comments
  • Noonanio November 30, -0001 at 12:00 am

    I am thinking Orchestral Manouevres in the Dark circa 81 anyone there with me, what goes around comes around i guess. Straight 80’s.

  • mIckey November 30, -0001 at 12:00 am

    just like their music.

  • Andrew November 30, -0001 at 12:00 am

    Is this story really newsworthy? I think not.

  • Cristiano Bianchi November 30, -0001 at 12:00 am

    Is this really really ne

  • sukei November 30, -0001 at 12:00 am

    RUBBISH!!

  • Kathleen Hogan November 30, -0001 at 12:00 am

    Love the T-shirts, look a bit manly though, not very girly looking. love keane and fiddlesticks to anyone who doesn’t.

  • emma atkinson November 30, -0001 at 12:00 am

    …that’s t-shirt design all over though – great ones for the boys, naff ones for the girls…

  • rackzo November 30, -0001 at 12:00 am

    I Like Keane Music And the T-shirts looks really cool!!!

  • Emmet November 30, -0001 at 12:00 am

    Not a fan of Keane and not a fan of these tee’s

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