Lacoste appointed Odd about three months ago, following a creative unpaid pitch against four other groups.
The footwear brand’s head of international marketing Simon Jobson briefed the consultancy ‘to capture the history and heritage of Lacoste as an iconic sporting label, as well as to capture the notion of sport and movement’, says Odd creative director Nick Stickland.
Odd has created packaging, point-of-sale materials and a look book, as well as in-store, print and digital advertising campaigns and film footage for potential cinema, Web and TV ads.
‘We devised the film for a trade conference, but it is flexible enough to become advertising for any channel,’ claims Stickland.
The work will be launched over the next two or three months