Reform Creative brands media placement scheme

The MFPS is a 12-month paid vocational training placement scheme for individuals from black, Asian or minority ethnic backgrounds who are looking to build experience in the media industry.

Reform Creative was appointed directly to the work last month, having previously worked for the NWVM on a number of graphics and branding projects, according to creative director Paul Heaton.

He says the consultancy was briefed to bring the logo up to date and connect it more to the NWVM parent brand.

Heaton says, ‘We didn’t want it to look exactly like the parent brand, but we wanted to establish a connection through typography and colour.’

The new identity is set to roll out immediately.