Shortlist drawn up for Glasgow 2014 identity work

A shortlist has been drawn up in the hunt for a consultancy to design a new brand identity for the 2014 Commonwealth Games in Glasgow.

Design groups on the shortlist, which is believed to be ten- to 12-strong, will now go forward to participate in ‘chemistry sessions’, which will start on 26 July.
A contract for the work will be awarded in September following a formal pitch.

The initial tender is understood to have attracted 66 consultancies from around the world, including 33 Scottish groups.

Elmwood is currently working on the brand strategy for the games, as part of a separate tender. Tayburn designed the bid logo, for which Navyblue acted as brand guardian. All three groups entered the initial tender process for the games identity.