Two consultancies work on readership survey group identity
Yarington and Ignition are working on a website for the National Readership Survey, having created a new identity for the media measurement organisation.
The two consultancies had both previously worked with the client, and were appointed directly in April. The brief was to create a new, contemporary feel for the organisation.
The new logo features the client’s full name, rather than the NRS initials as before. It launched this week and will be rolled out across all applications.
Yarrington and Ignition are now working on a website for the client which they are hoping to launch at the end of the summer.
‘The business is being given a complete overhaul by our new chief executive, making it more contemporary, and we wanted this to be reflected in the identity,’ says a spokesperson for National Readership Survey.
Kerning between the ‘r’ and ‘v’ might have been a good idea, stands out a mile. Looks like sloppy design work.