BBC uses Research Studios visual language in new website
The BBC will launch a revamped news website in the next week using the global visual language established by Neville Brody and Research Studios earlier this year.
News website editor Steve Hermann says the new site will focus on design and navigation, a move which he is calling ‘the biggest rethink of the design of the site since 2003’.
Hermann has promised ‘better use of video and images’ and ‘more prominent labelling and signposting of key stories’, with the option to share stories more easily through social networks.
An emphasis has been placed on simplicity, and local stories will be easier to find, he says.
Video will appear on the first fold of the front page, and will be bigger and in higher quality, according to Hermann, who says users can search news by section and popularity on ‘video pages’.
Navigation has moved from the left-hand side of pages to a horizontal bar across the top to devote more space to stories. Any related news will appear at the end of a story rather than on the right-hand side.
Hermann says the changes will be implemented ‘in the next week or so’.
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