In May 2009 a pilot scheme was commissioned by New York mayor Michael Bloomberg as a pedestrianisation feasibility study. Surface treatments, zoning and street furniture were trialled in the area between Herald Square and Columbus Circle.
The success of BJD’s trial led to an invitation by the city’s department of design and construction to join a consortium of consultancies steered by Norwegian architectural practise Snøhetta. Snøhetta was chosen from New York’s Design and Construction Excellence programme, a preferred suppliers list.
‘Our main contribution will be street furniture and industrial design,’ says a BJD spokeswoman.
The winning team also includes Weidlinger Associates, WXY Architecture & Urban Design, Matthews Nielsen and Bexel.
Construction will start in 2012. In the interim, a surface treatment named ‘Cool Water, Hot Island’ by artist Molly Dillworth will be installed.