DBA brings The Edge back for 2010

The Design Business Association is running its The Edge event for the second time, with the theme this year being ‘for love or money’.

The Edge will be held in London on 13-14 October.

Day one will feature four workshops, covering areas including behavioural economics and the creative world and survival skills in the creative jungle.

Day two will feature speakers and events looking at the theme of whether it is possible to balance making money and making things beautiful.

Last year’s event saw contributions from Baroness Susan Greenfield and Seymour Powell’s Richard Seymour among others.

The event also saw 11 ‘bright sparks’ selected, including Phil Dolman of Studio DB and Martin Nixon of Nixon, all of whom have been put into masterclasses with ‘design pioneers’ including Science Museum head of creative direction Tim Molloy and consultant Michael Wolff.

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