Eco features ‘a low priority’ for electrical goods shoppers

New research from the Waste & Resources Action Programme suggests consumers do not rank ecological features highly when buying electrical goods.

The research paper – Consumer Attitudes to Sustainable Electrical Products – says environmental considerations were only the tenth most significant influence from those surveyed.

They came below factors such as quality, price and after-sales service.

Wrap says the research also showed that consumers have ‘a very low level of understanding about eco products in general and a narrow view on what it can mean in an electrical product.’

The research looked at seven products and considered factors such as ease of repair, energy usage and recycled content.

Marcus Gover, director of market development for Wrap, says, ‘These results highlight the need for manufacturers, retailers and Wrap to work together to move environmental considerations higher up consumers’ tick-list when they consider purchasing a new product.’

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