Ministry of Sound music sub-brand Hed Kandi appointed JHP earlier this year to create a fashion store concept that could be rolled out across several planned locations.
‘We have created a designer boutique store feel mixed with a young dynamic feel,’ says JHP joint managing director Raj Wilkinson. ‘Elegance and use of height are the key drivers’.
The store, which will sell fashion and accessories aimed at 18- to 30-year-old women, features a mirror ball in the ceiling and a continuous mirror brick frieze set around the perimeter of the store. Besides mirrors, materials and colours will include gold, matt black, reflective surfaces and a cream floor.
Former La Senza chief executive Rose Foster became managing director of Hed Kandi Fashion in February, with a remit to roll out a retail chain.
The 140m2 store opens on 19 August.