The brewery – a Cornish company – chose to look within Cornwall for a consultancy. Joe Keohane, managing director at Sharp’s Brewery, says, ‘By restricting our search just to Cornwall, the worry was that we needed to compromise. With Nixon there is no compromise.’
Consultancy managing director Martin Nixon says that a raft of branding and packaging jobs will now be undertaken. ‘We need to create coherency over everything Sharp’s does and look at strategy – the brand overall and its core values.’
Nixon’s first task will be to look at the company’s seasonal branding and website which will be overhauled, in addition to possible viral marketing and iPhone apps.
The seasonal branding campaign is prompted by an Eden Project initiative to encourage seasonal produce, according to Nixon.