Stiff & Trevillion works on new office for Innocent Drinks

Innocent Drinks is moving from its awardwinning Fruit Towers office on west London’s Goldhawk Estate, to a new canalside development designed by Stiff & Trevillion.

The five-storey glass building at Portobello Dock (pictured) is in stark contrast to Innocent’s current single-storey industrial estate home. ’This will be a real step change for us because the building is so much more grown-up and sexy than our current one,’ says environment manager Charlie Heavey.

’We have done an amazing job with designing the space we have, but it is time to move on.’ Stiff & Trevillion completed construction on the building in 2008, with Innocent appointing the group to design the interiors in April, following a competitive creative pitch.

Innocent briefed the consultancy to work to the phrase ’growing up innocently’, and has stipulated the need for a large ’chill-out’ area, which in its current office is decorated with fake grass, picnic tables and booths. ’We are still at a very early stage in terms of design, but the key interventions all revolve around the way employees work at Innocent, and the chill-out area is a major design driver in the space,’ says Stiff & Trevillion director Daniel Campbell.

Heavey says, ’There will still be a story that unfolds as you move through the office, and you can’t take the same people with you and expect it not to look similar. You will still know who we are.’ Heavey is hoping to maintain Innocent’s office seating system at the new office, in which most departments sit apart from each other and jumbled in with others.

’There is no hierarchy or chief executive corner, and I am pushing to keep this system at the next office,’ she says. Innocent is scheduled to move to Portobello Dock in the new year.

Fruit Towers

  • Innocent started off in a single unit of the Goldhawk Estate in 1999. It gradually took over more units as its staff numbers grew to 200 in six units
  • The single-storey office features fake grass, picnic benches, booths and hanging chairs
  • Innocent has previously won The Guardian’s Best Workplace in the UK award

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