Our weekly round-up of interesting things we’ve seen on the Web.
Sydney-based multidisciplinary consultancy Image Mechanics is soon to launch the Nizo app, a nifty iPhone camera that replicates the look of the iconic Super 8. ‘New age fun with a vintage feel’ it may be, but the accompanying site – also designed by IM – has a striking scroll feature worth taking a look at. By moving the scroll bar up and down the screen, components of a disassembled iPhone move together from off screen into an organised, compact pattern. For a holding site, it’s pretty suave and Image Mechanics is planning something pretty special for the official site, once the app is launched.
Brands as Patterns
For its 10 year anniversary Method has commissioned a series of publications on thought-provoking issues. The latest in the run, Brands as Pattern, discusses how brand identities must adapt to interact in the increasingly agile – and less controllable -world of digital and social media. In the publication, which can be downloaded from the link about, Method argue that to succeed in a more agile world, a brand needs to think less about defining a fixed identity and more about creating coherent and flexible patterns.
Lego Star Wars III
If you’ve got work to do this afternoon, read no further. Created by California-based Red Interactive Agency for Lucas Arts, Lego Star Wars III combines two iconic brands – Lego and Star Wars – in a multiplayer online game. Channelling ‘the force’, players must solve puzzles by working together in real-time.