Best of the Web

Our weekly round-up of interesting things we’ve seen on the Web.

Nizo

http://nizoapp.com/

Sydney-based multidisciplinary consultancy Image Mechanics is soon to launch the Nizo app, a nifty iPhone camera that replicates the look of the iconic Super 8. ‘New age fun with a vintage feel’ it may be, but the accompanying site – also designed by IM – has a striking scroll feature worth taking a look at. By moving the scroll bar up and down the screen, components of a disassembled iPhone move together from off screen into an organised, compact pattern. For a holding site, it’s pretty suave and Image Mechanics is planning something pretty special for the official site, once the app is launched.

Nizo
Nizo

Brands as Patterns

http://bit.ly/mBwm0z

For its 10 year anniversary Method has commissioned a series of publications on thought-provoking issues. The latest in the run, Brands as Pattern, discusses how brand identities must adapt to interact in the increasingly agile – and less controllable -world of digital and social media. In the publication, which can be downloaded from the link about, Method argue that to succeed in a more agile world, a brand needs to think less about defining a fixed identity and more about creating coherent and flexible patterns.

Brands as patterns
Brands as patterns

Lego Star Wars III

http://www.lucasarts.com/games/legostarwarsiii/

If you’ve got work to do this afternoon, read no further. Created by California-based Red Interactive Agency for Lucas Arts, Lego Star Wars III combines two iconic brands – Lego and Star Wars – in a multiplayer online game. Channelling ‘the force’, players must solve puzzles by working together in real-time.

Lego Star Wars III
Lego Star Wars III

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