The Lloyd Northover and Holmes & Marchant brands will continue, but will share back-office facilities and a new management team will oversee both businesses. The consultancies will now pitch together for business.
John Mathers, who joined Holmes & Marchant as managing director in 2009, will take up the new role of chief executive of Holmes & Marchant for the UK and Europe, with Addison James becoming chief executive for Holmes & Marchant Asia Pacific – which this month launches a new office in Shanghai.
David Worthington, chairman of design at Media Square, will chair the new group in the UK and Asia Pacific.
Simon Gore, former managing director at Lewis Moberly, is set to join in August to take over as managing director of Holmes & Marchant UK, while Rebecca Price will remain as managing director of Lloyd Northover.
Garrett Dearey, previously associate director at Positive Digital, is set to join as head of digital to work across the group.
Last year the London office of Media Square digital consultancy Twentysix was merged into Lloyd Northover’s London office – with Twentysix’s Leeds office continuing as an independent consultancy.
In 2009, when Lloyd Northover split its UK operations across London and Marlow – with the Marlow site later being sold off – Worthington said, ‘It has always been my intention to get all the businesses under one umbrella. What would be wonderful would be to get really efficient branding, retail, experiential and packaging offers in one or two more geographical locations.’
Referring to the new structure, Mathers says, ‘Internally, we’re creating a much stronger structure across the business, with more effective management across the UK and Singapore, helping to support growth in both markets.
‘The new structure makes a great deal of sense for both businesses. It allows us to benefit from the expertise contained in both companies, along with the economies of scale that come from combining administrative functions.’