TNS is part of WPP’s information, insight and consultancy division Kantar.
Lambie-Nairn stood down from his role as creative director at Heavenly at the end of June. It is understood he will now take on the new role at TNS this month as well as working to revive ML-N, the independent consultancy he founded in 2007, and acting as a creative consultant to Heavenly.
TNS says Lambie-Nairn will work to ‘improve the look and feel of TNS deliverables’ and will also work with global marketing director Tim Isaac on the group’s brand identity.
Lambie-Nairn says, ‘My approach has always been to make the complex simple, and fulfill commercial imperatives through outstanding creativity. I am very excited to join TNS and believe there is a fantastic opportunity to boost success by placing creativity at the heart of the business.’
TNS chief executive Eric Salama says, ‘I’m thrilled that Martin is joining us. I have long admired his work and his ability to drive creative standards higher and we share a common passion to see creativity at the heart of strategic work.’