‘Ale Caesar’ – Roman-branded Corinium Ales

Somerset based consultancy Smudge has created the identity and packaging for Roman-themed Corinium Ales.

Corinium Ales by Smudge

The brewery is based in the town of Cirencester, which was known as Corinium in Roman times.

Smudge was engaged in August 2012 when the name had been decided and the products made, but no brand developed.

‘They wanted a Roman influence on the branding’ says Smudge creative director Grant Wright who was given the Corinium Gold, Centurion and Ale Caesar products to work with.

Corinium Ales by Smudge

Wright has designed a font – named Corinium – and designed a logo which appears on the front of bottles, and a separate version for the reverse as a Roman tablet, which he says Corinium will use in isolation.

Corinium Ales by Smudge

The owl brand character is inspired by Minerva, the Roman Goddess of Wisdom, who is often depicted with the animal to show that she is connected to wisdom.

Corinium Ales by Smudge

A secondary level of branding has been applied to the core product range using Roman Numerals. Corinium Gold is also known as I, Centurion as II and Ale Cesar as III.

Wright says he has tried to create ‘a luxurious visual language’ so that the bottles will be ‘equally at home in a wine bar, restaurant, local pub, or beer festival’.

Corinium Ales by Smudge
Corinium Ales by Smudge
Corinium Ales by Smudge

Smudge is now working on the look of Anniversary Ale and Spring Ale, which will launch early in 2014.

Hide Comments (4)Show Comments (4)
  • Paul Holder November 30, -0001 at 12:00 am

    Excellent work Smudge. Innovative on multi levels. Well done Grant

  • Phil Ainley November 30, -0001 at 12:00 am

    Very nice indeed.

  • caroline munns November 30, -0001 at 12:00 am

    A crisp and brilliant design. A change to the norm. How refreshing!

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