DBA targets clients in best-practice drive

The Design Business Association is working with client organisation ISBA in a bid to promote best practice in design commissioning.


The two organisations have worked together to launch a suite of materials to help clients improve their search for a designer, including advice on the selection and pitch process.

This advice will be made available to ISBA members, who include clients such as BMW, British Airways, Shell and Waitrose.

The DBA launched a series of best-practice resources alongside its design directory in 2011. ISBA, meanwhile, has been providing advice to clients for several years, although this has been mainly focused on advertising.

John Scarrott, membership director at the DBA, says, ‘We approached ISBA, to develop the initiative, and they had already been having a number of enquiries about commissioning creative consultancies.’

The new guidance has been developed collaboratively by the DBA and ISBA over the last year, and includes advice and standardised templates for clients, as well as advice for design consultancies to help them meet clients’ expectations.

Traci Dunne, consultancy manager at ISBA, says, ‘Advertisers are often faced with a bewildering variety of design agencies to choose from. So, we are delighted to partner with the body that represents those agencies, to bring more clarity and promote better understanding between parties.

‘This guidance will not just help clients pick the right agency for them, but also facilitate a smoother, less stressful and ultimately more satisfying selection process. This is good news for both sites of the pitch process.’

The guidelines can be seen by ISBA members at www.isba.org.uk/agency-relations/design-best-practice.

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