The Knee High Design Challenge is being funded by Guy’s and St Thomas’ Charity, and will look to improve the lives of children under five in the London boroughs of Southwark and Lambeth.
Grants of up to £180 000 are being offered to designers, entrepreneurs, artists and others to turn their ideas into reality.
The Design Council has already worked with public health teams in the boroughs to identify possible issues to address.
These include families of new-born children feeling isolated, and many children needing more opportunities to play and socially interact with others.
The Design Council has developed three briefs which it is looking to address. These are: to connect more families to people and places beyond their own homes; to make it possible for more young children to learn and develop in their everyday lives; and to alleviate stress and depression experienced by parents of young children.
The winning ideas will be selected in October and then receive funding and prototyping from the Design Council. The fully developed schemes will then be launched in autumn 2014.
For more information and to enter, visit: www.designcouncil.org.uk.