South east London-based Dogsbuddy provides services including dog walking, pet sitting and house sitting.
David Kimpton, consultancy founder, says he was briefed to create designs that ‘represent the health and happiness of the pets that the service puts at its heart’.
Kimpton says, ‘The idea is to communicate the happiness of a dog in the most instantly recognisable form, a waggly tail.’
The logotype aims to give a ‘friendly, approachable’ feel, with a dark tail shape formed from the descender of the ‘g’ and ‘y’, and a white tail seen in the negative space.
These form four tails in the word mark in total, reflecting the fact that the Dogsbuddy founder walks up to four dogs at one time.
Kimpton Creative also designed the Dogsbuddy website, which uses photography by Tim Flach. The site shows a different wagging dog tail for different tabs. A cat walks across the screen to eat a bowl of food for the Pet Sitting section of the site.
Dogsbuddy postcards also feature images by Flach, while business cards were created with a tactile ‘furry’ feel, according to Kimpton.