Kimpton Creative’s wagging tail designs for Dogsbuddy

Kimpton Creative has designed the branding for pet care service Dogsbuddy, based around a dog’s wagging tail.

Happy hounds wagging their tails
Happy hounds wagging their tails

South east London-based Dogsbuddy provides services including dog walking, pet sitting and house sitting.

Dog walking
Dog walking

David Kimpton, consultancy founder, says he was briefed to create designs that ‘represent the health and happiness of the pets that the service puts at its heart’.

Kimpton says, ‘The idea is to communicate the happiness of a dog in the most instantly recognisable form, a waggly tail.’

Dogsbuddy logotype
Dogsbuddy logotype

The logotype aims to give a ‘friendly, approachable’ feel, with a dark tail shape formed from the descender of the ‘g’ and ‘y’, and a white tail seen in the negative space.

These form four tails in the word mark in total, reflecting the fact that the Dogsbuddy founder walks up to four dogs at one time.

Dogsbuddy website
Dogsbuddy website

Kimpton Creative also designed the Dogsbuddy website, which uses photography by Tim Flach. The site shows a different wagging dog tail for different tabs. A cat walks across the screen to eat a bowl of food for the Pet Sitting section of the site.

Dogsbuddy business cards
Dogsbuddy business cards

Dogsbuddy postcards also feature images by Flach, while business cards were created with a tactile ‘furry’ feel, according to Kimpton.

Dogsbuddy bag
Dogsbuddy bag

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