The site also gives detailed information on the leather or fabrication of the product, which Poke says ‘helps to inform the customer as they browse and showcases each product at its best’.
Pages of lists adopt a scaling system to give information about the size of each bag in relation to others in the Mulberry range.
Poke says the navigation solutions it has devised have been inspired by the attention to detail in Mulberry products.
The look of the site has been inspired by early 20th-century graphic design, which has been reinterpreted digitally.
Poke says that the ‘stripped back’ checkout experience is ‘clearly labeled and free from distractions,’ in a bid to create ‘the best retail experience possible’.
Poke co-founder Nicolas Roope says, ‘Brands such as Amazon taught us all a long time ago that optimised buying processes give a distinct competitive advantage.
‘The same is true of luxury. It’s the seamlessness of the experience, from inspiring and browsing, through to buying and receiving that separates a site like this from its competitors.’