News in brief round-up

A round-up of this week’s news in brief.

Crestbridge logo

Designhouse has created a new name and identity for financial services provider Crestbridge, which was formerly known as DCG (Dominion Corporate Group).

Consultancy Lono Creative has been appointed to develop the visual identity for a major BBC research project in Asia. The project spanning seven countries will survey  people’s experiences and perceptions of climate change. The findings will be made available through reports, a data portal and toolkits that aim to help communities and countries cope with and adapt to their changing environment.

Radish logo

Frasers has created the identity for Radish, a new events business. The logo is inspired by the colour and form of a radish, using a red and white colour palette. The identity is shown across all touchpoints including bags, printed collateral and online.


Futurebrand has created new branding for protective paint and coatings company DuPont Performance Coatings (DPC), renaming it Axalta. The consultancy created a new name, positioning and visual identity. The  logo is formed from the ‘A’ of the company name, using a ‘brilliant finish’ that reflects the brand’s specialization in coatings.

Royal Salute

Coley Porter Bell has designed the bottle and packaging for a new Royal Salute Whisky, celebrating the 60th anniversary of the Queen’s coronation. The consulntacy was briefed to ‘develop a permanent expression in the Royal Salute range to commemorate the timeless elegance and dignity displayed by the monarch over the course of her 60 year reign’, says Coley Porter Bell. Materials include high-grade porcelain, coated in high-gloss azure, and a metal badge mounted onto the front of a moulded bottle.

Consultancy Innovare Design has been appointed to design the JR Duty Free area at Perth Airport Duty Free store-build in Western Australia. The consultancy will be creating concepts for three shops: Landside Departures, Airside Arrivals and Airside Departures – covering a total of over 2,500sqm. The Arrivals Shop in a fully new location will open in November 2014.

Steve Pearce

Birmingham-based consultancy Green Room has appointed Steve Pearce as its first managing director and is due to open a new office in Amsterdam. Pearce was previously client services director, and Green Room founder and chief executive Richard Ash ‘will continue to lead Green Room’s new business drive, overseas expansion plans, as well as mentoring the practice’s up and coming team members’, says the consultancy.

Tech ball

Sapient Nitro has created the Tech Ball, an invention that sees a ball embedded with a digital video camera and microphones that aims to ‘bring football fans the world over a new way of experiencing “the beautiful game”’, says the consultancy. Sapient Nitro worked with sports technologists and footballers to develop the ball, which has been weighted and balanced to behave like a FIFA-standard football.

The Good the Bad and the Spudly

Unreal has created ‘pro packaging campaign’ The Good, the Bad and the Spudly for the Industry Council for Packaging and the Environment, INCPEN. The campaign aims to draw attention to the fact that packaging can reduce waste, in that better preserved foods are les likely to be thrown away and wasted as they last longer. Unreal created a microsite and an animate film for the campaign.

Hershesons Shop front

GP Studio has been appointed to redesign the Mayfair flagship store of hairdressers Daniel Hersheson. The consultancy has been briefed to create an interiors concept that reflects the brand’s ‘high-end fashion credentials’, with a ‘luxurious customer experience similar to that of a boutique hotel’, it says. Materials will include marble, brass, wood and polished plaster. Office of Light will create floating lighting feature, which will flow throughout the whole store.

Imagination Blue Cross report

Imagination has created the annual review and report for animal charity the Blue Cross. The review is themed around the stories of the animals helped by the charity, using photographs and the brand mark to create speech bubbles. The consultancy also worked on the 2011 and 2012 repots for the charity.

Denim Studio at Selfridges

Consultancy HMKM has designed Selfridges’ new Denim Studio space, which sells jeans from 60 different brands. The area uses a white box format, featuring white ceilings with decorative moulds, pale oak flooring and blue neon Denim Studio entrance sings. A Fit Studio area uses large interactive media screens to allow customers to browse different brands and products.


Robot Food has rebranded oats brand Stoats. The new designs uses illustrations created in-house by Robot Food, with variations on the logo on each product in the Stoats range. The scope of the work included roll-out of packaging, a all new fully responsive e-commerce website and design of uniforms, trailers, vans and marketing materials.

Formica book

Pentagram partner Abbott Miller has designed a book to celebrate laminate company Formica Group’s 100th birthday. The design is modelled on a Formica brand laminate swatch book from the 1960s. In addition to creating the book, Pentagram¹s Miller and partners Michael Bierut and Daniel Weil collaborated on the anniversary brand elements, the Formica Laminate Anniversary Collection and the anniversary display concept.

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