Peter Saville pushes the logo to breaking point

Peter Saville has created a limited edition range of polo shirts for Lacoste, which feature the designer’s experiments with the brand’s crocodile logo.

Saville’s Lacoste logo experiments

Saville was commissioned by Lacoste to design a range for the brand’s 80th birthday and responded by taking on the crocodile – scribbling over it, redrawing it, or reducing it to a squiggly line.

Throughout the range, the shirts are recognisable only by a flash of green on the chest against a white background.

Polo shirts featuring the individual logos

Saville says the range is an ‘experiment with brand culture’, adding, ‘Right up until the very end I though someone would put their foot down and say, “No way, we cannot do this to the logo”.’

The Lacoste Holiday Collector No8 range is available with a choice of eight bespoke logos, while Saville has also created another limited-edition of 160 shirts, each with a different logo.

Lacoste has previously worked with designers including Tom Dixon and the Campana Brothers on its holiday ranges.

Hide Comments (3)Show Comments (3)
  • Thom Wong November 30, -0001 at 12:00 am


    Why on earth is this hyphenated?

  • miles November 30, -0001 at 12:00 am

    I was expecting something interesting. There aren’t experiments, they are iterations.

  • Leo Evans-Doran November 30, -0001 at 12:00 am

    You just have to wonder how many options didn’t make this final ‘selection’…?

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