The D&AD Student Award winners in design

For the D&AD Student Awards, entrants are asked to respond to real briefs set by sponsor brands. Here’s a round-up of the winners in design.

Applied Graphics


The brief was set by Batiste Dry Shampoo and entrants were tasked with creating a trend-led identity for a limited-edition Batiste range. A Yellow Pencil was awarded to Morgan Swain from Norwich University of the Arts, for the ‘invisible crown’ designs.



Entrants were tasked with reimaging the future of BBC online, answering the brief ‘what does it mean to be “alive” online. The Student of the Year Award went to Luke Patton, Malin Hassel, Callum Best, James Smith and Joshua Ogden of Arts University College at Bournemouth for the BBC Suitcase concept.


A Yellow Pencil was awarded to James Greenaway and Max Seabrooke from Ravensbourne for the BBC Mobius project.

Graphic Design


Sponsored by the V&A, this category asked entrants to create a hoarding for the museum’s Exhibition Road development. Christopher Algar, from the University of Lincoln, won Student of the Year for this ribbon-based concept.

Moving Image


The moving image brief was set by Channel 4, in association with MPC, and entrants were tasked with creating a motion graphic ident for new channel 4seven. A Yellow Pencil went to Matthew Hill and Liam Alexander Campbell from Kingston University for the Loop project.

Packaging Design


The packaging design brief was set by L’Artisan Parfumeur in collaboration with JKR. Entrants were tasked with creating a new bottle design for a range of unisex scents. A Yellow Pencil was awarded for the Phrases de l’Amê project by Erik Hellquist, Emelie Jinhee Johnsson, Claes Lovén, Carl-Johan Ostrom, Anna Turdell, Caroline Ernsth, Carl Lundgren and Sara Rehioui.

Product Design


For the product design brief, set by Oakley, entrants were tasked with creating a product for urban commuter cyclists. A Yellow Pencil was awarded to Kehan Yu of Central Saint Martins College of Art and Design for these cycling jeans.

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