V&A identity examined in podcast series

The V&A

The V&A is launching a series of podcasts to tell its behind-the-scenes stories, including an episode in which Wally Olins will investigate the museum’s identity.

The first three episodes are available from today, and episode one sees V&A theatre and performance curator Victoria Broackes join music critic Paul Morley to discuss the possibilities and challenges of presenting rock and pop music in a museum setting.

They look at how to bring pop and rock material alive using different tehnologies – as with the V&A’s David Bowie Is exhibition – and look to the future of curating music in an exhibition environment.


Episode two, Branding The Museum, will see V&A director of public affairs Damien Whitmore and design legend Wally Olins, look at how the Alan Fletcher-designed V&A brand is in the DNA of the organisation (Fletcher’s identity was revamped by Wolff Olins in 2002).

The programme considers how the V&A uses its brand across all activities, including visitor experience, exhibition design, and academic research.

Moreover they think about how the core values the brand represents are the uniting purpose behind everything the museum does.

Episode Three, Preventing Art Theft, brings V&A head of security and visitor services Vernon Rapley together with chief constable of the Hertfordshire Constabulary Andy Bliss to show how museums work with the police to prevent art theft.

The V&A

From herein the podcasts will become a regular fortnightly fixture and we can expect programmes including wayfinding graphics with Holmes Wood, exhibition design with Casson Mann Architects, and building the new exhibition galleries with architect Amanda Levete.

The podcasts are free to download from the V&A’s website and iTunes U from today.

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