Johnson Banks rebrands Child to Child
Johnson Banks has rebranded children’s charity the Child to Child Trust, renaming it Child to Child.
The charity, which was established in 1979, empowers children to take part in the decisions that affect their lives by promoting the health, education and wellbeing of themselves and their communities.
Practical toolkits and resources are supplied by the charity to help children learn from one another across the globe.
The new identity mirrors the oganisation’s shortened name and has been designed in three different forms, each of which comprises the silhouettes of two children.
Johnson Banks has worked with strategic consultants Eden Stanley and illustrator Niroot Puttapitat, who has drawn the outlines of the children.
The new brand is rolling out across stationery and a new website, also designed by the consultancy.
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From a distance it looks like one funny shaped child walking – and close-up it just looks like a jumbled mess – with too many conflicting elements working against each other.
It’s actually quite horrible to look at for too long!