The name Eteris is derived from the phrase Eternal Innovation for Society, according to Lippincott.
The consultancy says, ‘The logo’s bright green square symbolises the energy of Eteris and the power of its technology.
‘The bright colours and new dimensions stemming from the green square represent the many innovations that Eteris aims to make possible every day.’
Lippincott’s California-based team worked with Japan-based consultancy AXHUM Lippincott to create the new identity.
Rodney Abbot, senior design partner at Lippincott, says, ‘The logo appropriately reflects Eteris as the basis for a vibrant and diverse set of technological advances we haven’t yet imagined.’