Lippincott brands new tech company Eteris
Lippincott has created the identity for new tech company Eteris, formed from a merger between component manufacturers Applied Materials and Tokyo Electron.
The name Eteris is derived from the phrase Eternal Innovation for Society, according to Lippincott.
The consultancy says, ‘The logo’s bright green square symbolises the energy of Eteris and the power of its technology.
‘The bright colours and new dimensions stemming from the green square represent the many innovations that Eteris aims to make possible every day.’
Lippincott’s California-based team worked with Japan-based consultancy AXHUM Lippincott to create the new identity.
Rodney Abbot, senior design partner at Lippincott, says, ‘The logo appropriately reflects Eteris as the basis for a vibrant and diverse set of technological advances we haven’t yet imagined.’
A Wonderful Example….
…of a dull, predictable identity that offers nothing but the ability to merge with the 100’s of other logos that look exactly the same.
I’m sure you can buy that logo in a set of 12 from one of the RF libraries!
Awful!
Let’s see some wonderful examples of logos you’ve done Matt, post a link to your portfolio.
Eteris-Greek goddess of Pestilence. Someone’s going to get fired.
I don’t understand why Design Week thought this was worth showcasing?
As for Sean – why does someone need to justify their comments with their own work?
The comments Matt has made are spot-on! It’s just deciding what is more run of the mill, the logo or its lacklustre explanation!
@Sean Do you have anything constructive to say other than your ‘well my dad’s bigger than yours’ comment?
Eteris is also a Lithuanian Cable Channel and the name of a ‘highly volatile, strong smelling liquid’.
Do I need a Dictionary link to justify that too Sean?
The first thing I saw in the mark was a man falling upside down on his head.
The first thing I saw in the mark was a man falling upside down on his head. Yikes!