News in brief round-up

A round-up of this week’s news in brief.

 Velvet crunch.

Dragon Rouge has designed new packaging for snack brand Velvet Crunch. The new designs use ‘deli-style’ visual and verbal language, says the consultancy, and make the 87 calorie ‘promise’ more prominent.

FutureBrand has appointed Marie-Thérèse Cassidy as creative director of consumer at its London office.  She has previously worked at JKR, Design Bridge, Blue Marlin and most recently Dragon Rouge. Cassidy will start the role in August.

Delicious Alchemy

Consultancy Milestone has created the name, branding, packaging and website for Sheffield-based gluten-free range Delicious Alchemy. The packs use ‘quirky illustrations’ and ‘A strong colour palette was inspired by both the products and the situations when you might enjoy them’, says Milestone. Stripes are used to differentiate the key product categories.

Manchester animation studio Young was commissioned by Cheltenham design studio Pink Sky to create a short film for Picota cherries. The animation shows Pico the Picota cherry travelling from Jerte Valley in Spain to various destinations in the UK.


Pearlfisher has created the new corporate identity design for Chinese media group 3r Advertising Services. The new identity unifies the group’s three agencies under the new 3r Advertising Services brand name. The logo, which has both Chinese and English versions, is formed from enlarged dots, ‘suggesting connection, and showing the power that comes from excellent communication and collaboration’, says Pearlfisher.

Publicis Groupe has acquired Cybermedia, parent company of Proximedia, the leading web services provider for SMEs in Belgium and the Netherlands.

Acqua Panna

Cartils has redesigned the bottles for Acqua Panna still water. The new designs retain the precious orange brand colour to reference the product’s Tuscan heritage (the same orgnage is seen on rooftops in the region, according to Cartils). The central label shows a new blue hand-drawn illustration of ‘Villa Panna’.

David Buffery has joined consultancy Benoy to lead its global hospitality team. He will be based in the Hong Kong office, though his new role will se him touring the firm’s global studios in Asia, India, the UAE and the UK.

Jack Daniels

JDO Brand Design & Innovation has redesigned the secondary packaging for Jack Daniel’s ready to drink range in Australia. The new look aims to ‘enhance the premium cues of Jack Daniel’s RTD whilst also disrupting the category and increasing refreshment cues’, says JDO.

Caulder Moore has appointed former Design Council chief executive David Kester as non-executive chairman. Kester has recently led the strategic review of publisher Thames & Hudson, and is currently working with High Speed 2 on its long-term design vision.  He joins Caulder Moore to ‘help build the business and take it forward into the future’, says the consultancy.


Biles Inc. has created the branding for new Italian elderflower liqueur Fiorente, appointed to the project by parent company Instl Drinks. The bottle design uses ‘feminine curves’, says Biles Inc., and other details include a white elderflower brand mark and a silhouette of the Roman goddess Flora alongside other crowns, roundels and flourishes.

Somerset-based festival Farmfestival has launched a new website, designed by Simon Arnoldi and Ben Longden, featuring illustrations by Rachel Antonio. The new site aims to convey the ‘atmosphere and energy’ of the festival, says Simon Arnoldi, and looks to appeal to ‘both a contemporary music audience in London, and a South West based family simultaneously’.

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