News in brief round-up

A round-up of this week’s news in brief.

NATO
 

Greenspace has designed the NATO Wales Summit 2014 identity, which the consultancy says ‘promotes a modern and progressive Wales.’ The branding uses four pictograms that each reflect different aspects of Welsh heritage and culture: the Welsh Dragon, the Celtic Knot, Newport Transport Bridge and a traditional castle. The Summit will be held on 4th-5th September 2014.

Edge Creative has designed the website and marketing for Business on the Move – a new online ‘educational Monopoly board game’ that aims to teach children aged nine-19 years-old about ‘the importance of today’s supply chain in global commerce’. Players move different products from China to their UK customers by land, sea and air, as quickly, as profitably and as responsibly as they can. You can view the site here

TED
 

Radley Yeldar has created a new identity for TEDx Houses of Parliament. The consultancy was briefed to create an identity that ‘reflected the essence of the event as a festival of speakers whilst referencing the existing logo – a silhouette of the Houses of Parliament’, it says. The designs use sound-wave graphics to depict the London skyline.

Hunger Games
 

Publishing house Scholastic UK has revealed new covers for the limited-edition series of Hunger Games trilogy books. The graffiti-style covers, designed in-house by a team led by Scholastic UK creative director Andrew Biscomb, are inspired by ‘ resistance and rebellion’, says Biscomb.

Gerry Judah has designed and produced a Mercedes-Benz sculpture for this year’s Goodwood Festival of Speed. The piece is 26m high, 90m long and weighs 160-tonnes. Judah worked with engineers Capita and fabrication and installation specialists Littlehampton Welding on the project. You can view a video of the sculpture here

Hip Joint.
 

Taxi Studio appointed Bristol street artist Gemma Compton to decorate a prosthetic hip for Claridges charity fundraiser Arthroplasty for Arthritis. Alex Bane, co-founder of Taxi Studio, says, ‘The whole raison d’etre of Arthroplasty for Arthritis is to raise money to provide funds for research into hip replacement. So, what better to have as the star lot in the auction than a truly unique hip joint, one that has been made into a work of art?’

Consultancy Red Leader has designed a new website for Kent drama school Rose Bruford College of Theatre and Performance. The new site is fully responsive and features the ‘Why Choose Us’ page, which gives ten animated reasons to choose Rose Bruford, as well as course information such as production images, case studies and student profiles.

InfaCare logo
 

Butcher & Gundersen has created a new identity for baby care brand InfaCare. According to the consultancy, the new designs use ‘cute baby illustrations’, star–shaped bubble graphics, ‘soft, gentle colours and rounded type to create a more sensitive, soothing look’.

Greenspace designed the Pavilion for Škoda UK at this year’s Goodwood Festival of Speed. The ‘Ride the ŠKODA Summit’ experience aims to reflect the brand’s cycling heritage, and featured a 100-metre set of ‘dynamic ramps’, says Greenspace, which visitors could cycle up on Škoda bikes. Other features included Tour de France cycling simulators and a ‘winners podium’.

Dinner With
 

Distil Studio has created the naming and branding for the Dinner With… series of culinary events in aid of ChildLine. The designs use a cooking pot graphic. Dinner with Phil Howard is the first event.

 Dragon Rouge has been named the first branding consultancy to joint the Ellen MacArthur Foundation’s Circular Economy 100 programme – a group of companies and individuals ‘working to enable the transition from a linear economy to a circular economy’.

Lightwall

Source: John Sturrock

Speirs + Major has designed a new lightwall in King’s Cross; situated in the pedestrian tunnel that connects King¹s Cross St Pancras Underground station with the Chipperfield-designed One Pancras Square. A rolling programme of art is planned for the space.

Imagination designed the experiential stand for Ford at this year’s Goodwood Festival of Speed. The stand was modeled on a multi-storey children’s toy garage, with a giant slide for visitors to use and share images of themselves on social media.

Trulli
 

 Cartils has designed a new identity for racing driver Jarno Trulli’s Formula-e racing team. The new logo uses a shield shape incorporating the ‘T’ of Trulli’s name, ‘inspired by the image of an eagle’s wing embodying precision, speed, accuracy and performance’, says Cartils.

 Universal Design Studio has been appointed to create the interiors for this year’s Frieze London art fair. Now in its 11th year, former exhibiton designers for the event have included David Adjaye (2003-2005), Jamie Fobert (2006­2007), Caruso St John (2008-2010) and Carmody Groarke (2011­2013)

Sedley Place created the display area for liqueur brand Lejay-Lagoute for the 2014 Imbibe Live event. The stand uses one of the brand’s original Peugeot vans, and features original advertising posters, clipped hedges, outdoor lights, rustic tables and branded crates.

The Incarnations
 

Illustrators Good Wives and Warriors have designed the cover for The Incarnations by Susan Barker, published by Penguin Random House. The design is inspired by a Tiger Beer advert.

Pickard logo
 

Manchester-based consultancy Reform Creative has rebranded Pickard School of Garden Design, designing a new website and print advertising for the organisaiton. The designs use ‘clean typography’ with a colour palette avoiding green, ‘which is typically selected for anything garden related’, says the consultancy.

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