An east London-based publisher is hoping that this feline-affection translates to print, launching the rather stylish Puss Puss magazine this month.
However Puss Puss is rather different to the gif-focused internet cats, the spinstery cat-lady stereotypes and – as its founder Maria Joudina-Robinson puts it– ‘naff cat outfits’.
Instead, Puss Puss takes fashion, art and lifestyle topics, and subtly views them through a cat-shaped lens.
The result is rather beautiful, presenting a stylish, minimally designed publication that has managed to wangle interviews with luminaries including Ai WeiWei and model-turned-philanthropist Celia Hammond.
Joudina-Robinson takes on both the role of editor in chief and creative director, and also created the branding for Puss Puss.
The layout is pretty and quiet, letting the beautiful imagery – including a beautiful glossy fashion spread (featuring cats, of course)– do the talking.
As well as interviews, readers can also pore (paw?) over a feature looking at celebrity culture (and cats), a look at tattoos (and cats) and a series of close up photographs of fur, worn by – you guessed it – cats.
Issue one of Puss Puss is available to buy now at pusspussmagazine.com