The London 2012 branding by Wolff Olins was unveiled earlier today at a packed ceremony at London’s Roundhouse.
Based on the number 2012, the logo design includes the Olympic Rings and the word London. The same 2012 image, with the Paralympic symbols, represents the Paralympic Games. The visual identity aims to be ‘dynamic, modern and flexible’, and has been adapted for screen and multimedia platforms. A brand film can be found at www.london2012.com