PSFK debates future of digital media

The commercial future of digital media is the ambitious subject up for discussion at the PSFK conference in London today.

Running at the Imagination gallery in Store Street, London W1, the event is to feature talks from clients and design groups including Nokia, Naked, Penguin Books, Unilever, Bloom, Poke, VCCP, Anomaly, and We Make Money Not Art.

New trends and ideas such as digital media and eco-consciousness will be investigated, with an emphasis on applying the insights gained to marketing, branding and design.

PSFK describes itself as a forward-thinking innovation team and is run from New York by Piers Fawkes and from London by Simon King.

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