Start-up deli brand Origin8 launches this week, with an identity and visual brand language created by Brandhouse.
The Cambridge-based, independent deli-café appointed Brandhouse last year on the strength of an existing relationship with its marketing director, Julia Harbage.
Brandhouse new business director Mark Rae explains that concept behind the deli is about supporting the local area, tapping into the trend for locally sourced food and home-grown produce.
The consultancy was briefed to create an identity that would bring to life the premise that ‘local food matters’ in an emotionally engaging way.
In response to taking on a branding project for a start-up, Rae comments, ‘It’s really great to be able to work on a project like this from the beginning. And the local ethos is good creative territory. We’ve used the idea of Ordnance Survey maps, so that we can pinpoint where the produce has come from and, graphically, the contours work well.’
Brandhouse has developed the positioning for the Origin8 brand, as well as the identity and visual brand language that will be applied during the coming months across various touchpoints such as in-store, point-of-sale material, store facias and marketing collateral, as well as the café’s wall murals and food packaging.
All produce sold in-store is locally grown, seasonal, and sourced from within East Anglia, to show that the company is committed to supporting local businesses. Products, where possible, are free-range or organic, and extensive recycling takes place.
Origin8 plans to expand its brand across the Anglian region, retaining these principles in every location.