FitchLive, the experimental film and digital arm of Fitch, has appointed Matt Brownfield as its new head of operations.
Brownfield, formerly technical director of experiential marketing group George P Johnson, will be heading the company’s productions and technical teams.
He brings with him 14 years experience, producing large-scale global events for blue chip clients such as Pepsi, Samsung, General Motors and BT.
Part of WPP, FitchLive was set up last July in London’s Chelsea Harbour through the merger of PCI Fitch and Clever Media.
Its aim is to take advantage of the growing demand in the live events and experiential branding arena, designing what it calls engaging communication experiences, using events, film and digital media.