Turner Duckworth has scooped the first-ever design Grand Prix in the Cannes Lions advertising awards.
At a ceremony last night in Cannes, the London- and San Francisco-based group was honoured for its Coca-Cola branding and packaging design, titled ‘Coke brings joy’.
Fitch Worldwide chairman and chief executive Rodney Fitch led the design jury with gusto, reporting that it called on the 55-year-old advertising event’s organisers to change its name to the International Advertising and Design Festival.
A design Lions section was introduced to the advertising festival this year to recognise branding, packaging and environmental design.
Five UK-based design groups triumphed on the night, including Lambie-Nairn, which won a Gold Lion award for its broadcast design and graphics work for the Business Channel. The silver medal in this category also went to a UK group, Minivegas, for its interactive voice-activated idents for S4C.
The Partners won in the semi-permanent environmental design category for its National Gallery Grand Tour exhibition.
Turner Duckworth also won a gold award for its Coke Classic bottle.
Finally, Channel 4’s in-house design team was awarded a bronze medal in the logos and trademarks category for its Big 4 brand identity.
A total of 28 gold, silver and bronze awards were handed out to design consultancies from Germany, India, Singapore, Canada, the Netherlands, Brazil, Kosovo, Switzerland, Australia, Sweden, Japan, France, Thailand and Spain.
The shortlist of 137 entries, including 14 British projects, was whittled down from 1126 entries.
The digital awards also took place last night. The Cyber Lions Grand Prix went to Projector Tokyo for Uniqlo’s Uniqlock, while Interactive Agency of the Year was given to UK-based Lean Mean Fighting Machine.