Fallon unveils new London HQ

Fallon, the advertising giant behind the Cadbury gorilla, today unveils a new headquarters shaped by Universal Design Studio.

The advertising agency moves into its new office on Great Titchfield Street, London W1, allowing its TV, traffic and creative departments to operate from the same building for the first time.

Universal’s designs for the agency’s 2973m2 work space span five floors and include creative breakout areas, an editing suite, screening room, exhibition area and dining room.

Traditional library spaces have been created, while the ground and lower ground floors are connected by a large staircase and bookcase.

‘Our design recognises that lots of the best creative ideas do not necessarily come while sitting at desks,’ says Universal director Jonathan Clarke.

The consultancy was appointed in spring 2007 after a two-stage competitive pitch process, says Clarke.

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