Fitch creates Ukrainian finance brand

Fitch has created the branding and retail design concept for a new financial services retail store set to open in Ukraine this week.

Tiger Asset Management appointed Fitch in January, following a three-way credentials pitch. It briefed the consultancy to create an identity, visual language and retail concept that would help popularise asset management among the Ukrainian middle class.

The store interior was influenced by the different stages of the investing process. It includes an information area, a seating area for individual short-term briefing and an in-depth private consultancy area.

The central part of each retail branch includes moveable elements that allow staff to create seminar and workshop spaces.

Fitch reports that it used a neutral colour palette in the stores, which also feature amber LED ticker tapes displaying financial information, and a branded wall.

The first store opens on Thursday in Kiev, with several further outlets opening over the next few months.

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