Hollingsworth to head Vibrandt

Peter Hollingsworth is set to take the helm at 1HQ’s brand design and packaging group Vibrandt, in the role of managing partner.

The Brown Inc co-founder, and former head of product branding at the then Enterprise IG, is due to take up the position at the beginning of August. He was most recently managing creative director of Parker Williams.

Hollingsworth’s appointment swiftly follows the launch of Vibrandt Forms, the group’s new product design and innovation capability.

His remit is to build and develop the Windsor-based consultancy’s current offer and to co-ordinate between Vibrandt Forms and its consultancy arm, Distillery, to provide a more complete design service.

Hollingsworth says, ‘This is a really exciting move for me. Vibrandt is a strong brand and the 1HQ team are passionate about seriously growing the business. We have got all the disciplines working together under one roof to deliver compelling design solutions based on fantastic consumer insight.’

He adds, ‘Our clients are crying out for speed to market – and they need a company like Vibrandt to deliver.’

John Sandom, chief executive of 1HQ, says, ‘I have known and respected Pete for a long time. He has always been a formidable adversary; I’m very much looking forward to having him on our side. His intuitive creativity and blue-chip experience makes him the ideal leader of Vibrandt.’