Lateral revamps Faber & Faber’s online presence

Digital media group Lateral is creating a new-look website for publishing house Faber & Faber, which will make finding the right book easier for readers.

The search system developed by Lateral uses tagging which allows users to find novels from Faber’s 3000 titles without needing to know the name of a book or the author.

‘Someone can type in a place or character name from a novel, for example, and find the book they are looking for,’ says Lateral account manager Simon Appleby.

The new site, www.faber.co.uk, which launches on Wednesday also includes a Faber Kids section with a blue and green colour scheme and a Faber Finds area which allows readers to ‘print on demand’ out-of-print works.

The home page contains six to eight key titles, authors or content, and has been designed by Lateral to allow the Faber editorial team to choose to promote their titles using either words, podcasts or blogs.

‘The layout design displays the individual title page for each cover in a large size and uses two columns to display the website text, making the information easy to read,’ cites Appleby.

Lateral designed Faber’s previous website and was appointed to this five-figure project in summer 2007, after taking part in a competitive pitch.

The four-strong design team was led by Lateral’s creative director Simon Crab and head of design Owen Priestley.