Barber has designed the branding and interiors for new Indian food chain Bombay Bites. The designs will be rolled out across 15 restaurants nationally, starting with branches in London in September.
Appointed directly in May by Bombay Bites Indian Tapas – an established brand in India – Barber’s first task was to rename the UK brand Bombay Bites.
The restaurant chain, which will specialise in ‘tapasstyle’ Indian food, asked Barber to create a brand that would reflect ‘healthy Indian food values’ according to James Burt, head of 2D design at Barber.
The identity, inspired by Holi, the Indian festival of colour, was subject to a complete change after the client ‘decided to go for something more daring’, Burt says.
‘It’s based around spices being thrown across a table,’ he adds. ‘Letterforms are pulled out from this background. It’s a bit more edgy – the other one was too safe.’
The logo features an elephant (pictured), which will ‘deliver facts’ across marketing material, according to Burt.
A website, a cookbook of Bombay Bites recipes, branding communications and staff uniforms are planned in addition to restaurant interiors, all to be designed by Barber.