The Birmingham-based consultancy won a creative competitive pitch in October against four groups including Wyatt International, and has started on a campaign to overhaul print communications and target a younger audience.
Frances Richardson, RoSPA marketing manager, says, ‘I was looking for a consultancy that could build on our brand heritage and amplify our existing brand.’ She adds, ‘We need to be able to reach all sections of our target audience.’
The charity has developed a new mission statement – ‘To save lives and reduce injuries’ – and this is said to have prompted the communications overhaul.
Starting with a ‘Take it as red’ campaign, a series of campaigns will roll out across all marketing collateral, including awareness posters. These will eventually be incorporated into a new website, which is being designed in-house.