Big Cat appointed to accident group task

Big Cat Group has been appointed to create branding communications for The Royal Society for the Prevention of Accidents.

The Birmingham-based consultancy won a creative competitive pitch in October against four groups including Wyatt International, and has started on a campaign to overhaul print communications and target a younger audience.

Frances Richardson, RoSPA marketing manager, says, ‘I was looking for a consultancy that could build on our brand heritage and amplify our existing brand.’ She adds, ‘We need to be able to reach all sections of our target audience.’

The charity has developed a new mission statement – ‘To save lives and reduce injuries’ – and this is said to have prompted the communications overhaul.

Starting with a ‘Take it as red’ campaign, a series of campaigns will roll out across all marketing collateral, including awareness posters. These will eventually be incorporated into a new website, which is being designed in-house.

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  • Daniel Webb November 30, -0001 at 12:00 am

    Good to see large Midlands based organisations investing in local consultancies.

    More of the same please!

  • Natalie Hartland November 30, -0001 at 12:00 am

    Well done Big Cat.

    I agree with Daniel, glad to see a national brand utilising talent outside of London.

  • Julie Edge November 30, -0001 at 12:00 am

    Think the ‘take it as red’ idea is really smart, and works well with the Rospa brand. And great to see midlands agencies getting the big clients.

  • Alan November 30, -0001 at 12:00 am

    Striking creative with a nice bit of irony woven in. A lot more progressive and modern approach. Well done Big Cat.

    I hope more national and international organisations start to recognise creativity outside of the UK’s capital.

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